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Digital Marketing

  • Coca-Cola Company partners with multichannel retailer

    ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.

  • Webinar: Keeping Up With the Consumer —2012 Black Friday Recap

    New York -- Chain Store Age will hold a webinar on Thursday, Dec. 13, 2 p.m. ET (11 a.m. PT) that will examine email marketing trends for Black Friday 2012 and how marketers used email to promote store shopping and events during the holiday weekend.

    The webinar, sponsored by Bronto, will also cover such topics as promotional trends and the influence of mobile and social. Find out what you will need to do early in next year’s holiday season to ensure success.

  • Retail Orphan Initiative’s annual pre-NRF event to focus on mobile, social media and other top trends

    Nashville – Retail's top industry analysts will join forces with C-level retail executives and technology vendors at the Retail Orphan Initiative's SuperSaturday event in New York on Jan. 12, one day before the opening of the National Retail Federation’s annual convention. Admission to retailers is free, and all proceeds from the vendor sponsorships go to help the Retail Orphan Initiative, Retailroi.org.

  • $21.4 billion and counting: online sales surge continues

    Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • Ethan Allen will use Demandware’s global commerce capabilities to grow online presence

    Burlington, Mass. -- Demandware announced Ethan Allen Interiors will leverage the Demandware Commerce platform as the digital foundation of its global expansion strategy.

    Ethan Allen recently launched its first site on the Demandware platform in Canada to coincide with the grand opening of its first Design Center in Montreal. Ethan Allen plans to re-launch its U.S. e-commerce site with Demandware in 2013 in addition to site launches in other countries, including Europe, to support its new design center in Brussels.

  • PureFormulas.com appoints new CMO

    MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

  • Online retailer Gilt names new CEO

    Discount luxury goods retailer Gilt appointed board member Michelle Peluso CEO effective at the end of February 2013 to replace company founder Kevin Ryan.

    Peluso is currently the global consumer chief marketing and Internet officer at Citigroup and has served on the Gilt board since 2009. She fills the position held by Kevin Ryan who founded the innovative company in 2007 and will remain as chairman. Current chairman Susan Lyne will become vice chairman.

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