Digital Marketing

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Boca Raton, Fla. -- Office Depot announced it is launching one-hour, in-store pickup for items purchased on its website. There is no shipping fee for the new pickup service.

“The holiday season is in full swing, and this is another way to enhance the shopping experience for Office Depot customers regardless of whether they choose to do so in-store or online,” said Mike Kirschner, SVP e-commerce for Office Depot. “We are proud to be the first office supply chain to offer this free one-hour pickup service for our customers.”

Online sales are up 13% so far this holiday season and approaching a record $27 billion, according to the latest tally from the digital measurement firm comScore.

From November 1 through December 7, comScore puts total online spending at $26.8 billion, up 13% from $23.7 billion during the comparable period last year. Last week saw spending on December, 3, 4 and 5 each surpass $1 billion, according to the firm. That brings the number of billion spending days to seven. The highest volume day so far was Cyber Monday when sales hit nearly $1.5 billion.

Nashville – Retail's top industry analysts will join forces with C-level retail executives and technology vendors at the Retail Orphan Initiative's SuperSaturday event in New York on Jan. 12, one day before the opening of the National Retail Federation’s annual convention. Admission to retailers is free, and all proceeds from the vendor sponsorships go to help the Retail Orphan Initiative, Retailroi.org.

Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.