Best Buy to sell B&N e-reader

NEW YORK Barnes & Noble and Best Buy have announced an exclusive partnership to distribute Barnes & Noble’s Nook e-book reader and accessories, as well as free BN e-reader software through Best Buy in the United States. Nook is expected to arrive at Best Buy beginning April 18.

According to the companies, the Nook will be featured at a special in-store display where customers can see, try and buy the e-reader for $259.99 with the guidance of a trained Best Buy Blue Shirt.

“To date, we’ve limited Nook distribution to Barnes & Noble retail and online stores and the customer response to our e-book reader has exceeded our expectations. We have enormous respect for the Best Buy organization and its focus on providing technology solutions for millions of customers. We’re thrilled to bring Nook, the BN e-reader and our digital content expertise to Best Buy and its loyal consumer electronics-focused audience as a perfect complement to the book-loving Barnes & Noble customer,” said Kevin Frain, EVP e-commerce at Barnes & Noble.com. “Through this partnership, Best Buy customers will now have new and easy ways to access our expansive digital library on a variety of computing and mobile devices through BN e-reader software and the Barnes & Noble e-bookstore.”