Hanes steps up green efforts

WINSTON-SALEM, N.C. Hanes has launched a national environmental advertising campaign, titled “For Future Generations.” In addition, the company debuted its new consumer Web site (www.hanesgreen.com) where visitors can learn more about the brand’s environmental responsibility effort and watch the “Future Generations” ad. The Hanes green Web site will also offer information and ideas for how consumers can take small steps toward making more responsible environmental decisions, the company reported.

“Hanes products are in nearly nine out of 10 U.S. households, and research shows that consumers want to buy products from companies they believe are environmentally responsible,” said Sidney Falken, SVP Hanes brand. “We want to share what we’ve been doing in the area of environmental responsibility because it’s  important to us that our customers feel even better about purchasing Hanes products, knowing that the brand they’ve known and trusted for generations is taking steps to help ensure a greener future for generations to come.”

Last week, the U.S. Environmental Protection Agency named Hanesbrands Inc., parent company of Hanes, a Energy Star 2010 partner of the year.