Digital Marketing

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

Barnes & Noble is targeting train passengers by offering a curated collection of free eBooks and eMagazines to Amtrak customers.

During Amtrak Train Days, which runs from May 9 through November, Amtrak passengers with Nook e-readers will be able to access bestselling eBooks from HarperCollins, in addition to other classics and popular self-published titles from Nook Press that have been customized to appeal to every reading preference, including romance, mystery, thrillers, children’s and business titles.

New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

Hhgregg is partnering with Maytag once again on an omnichannel giveaway that honors everyday American heroes.

The retailer and appliance-maker will honor 10 deserving Americans who have had a profound impact on their community. Each hero will receive a free Maytag appliance and an Hhgregg gift card to thank them for their commitment. Additionally, hhgregg and Maytag brand are giving away appliances every day in May at hhgregg.com.

Austin, Texas -- Whole Foods Market on Wednesday announced plans to debut a new store format targeted at millenials. The company said the stores are expected to begin opening next year, and the expansion will be “fairly rapid.” It did not reveal the name of the new banner.

Staples and Microsoft are launching an innovative program that pairs customers with the right Windows device to suit their needs.

The new program is called Microsoft Match and be available exclusively on www.staples.com/microsoftmatch and in select Staples stores.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.