Digital Marketing

Austin, Texas -- Whole Foods Market on Wednesday announced plans to debut a new store format targeted at millenials. The company said the stores are expected to begin opening next year, and the expansion will be “fairly rapid.” It did not reveal the name of the new banner.

Staples and Microsoft are launching an innovative program that pairs customers with the right Windows device to suit their needs.

The new program is called Microsoft Match and be available exclusively on www.staples.com/microsoftmatch and in select Staples stores.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.

With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

St. Louis -- Build-A-Bear Workshop said its total revenue fell 5% in the first quarter amid harsh winter weather between Valentine’s Day and Easter in North America.  

The chain’s profit for the quarter, ended March 29, totaled a better-than-expected $8.3 million, compared with from $5.1 million in the year-ago period.

Total revenues were $93.4 million, less than expected, compared to $97.9 million in year-ago period. Revenue was also negatively impacted by fiscal 2014 having a 53rd week, the company said.