Digital Marketing

New York – Fast-fashion retailer H&M estimates that it will continue to expand annually at a rate of 10% to 15%, which would take the U.S. store count to more than 400 and the total store count to almost 4,000 stores by the end of the year.

During 2015, the Swedish retailer has thus far announced it will open 61 stores, including the Herald Square flagship in New York City, which will become the largest H&M in the world when it opens on May 20.

The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers.

This year Tanger will open four new shopping centers across the country. During each of these grand opening weekends, Tanger will be merging the traditional shopping experience with the excitement of social interaction though three social media activations.

Greensboro, N.C. -- Tanger Factory Outlets is enhancing the grand opening events of its new centers with social media.  The company is blending the traditional shopping experience with the excitement of social interaction though three social media activations, or pop-ups.

Grapevine, Texas – It’s not something from an episode of the classic black-and-white TV series “The Twilight Zone.” Monsters are coming to a street near you, courtesy of GameStop and Warner Bros. Interactive Entertainment.

Cost Plus World Market is looking to drive summer traffic early with a new celebrity video campaign and sweepstakes.

The retailer of furniture, décor, accessories and gourmet food for every season can enter the Summer Getaway sweepstakes at worldmarketsweepstakes.com for a chance to win one of four grand prize trips for two to Florida, Hawaii, South Carolina, New York, or New Orleans. In addition, each grand prize includes hotel accommodations and a $500 World Market gift card.

As retailers increasingly use gamification to drive customer engagement and growth, GameStop is taking the concept to new heights with its latest promotion.

The retailer is teaming up with Warner Brothers Interactive Entertainment and Google Maps to turn city streets into monster tracking courses ahead of the May 19 launch of Warner Brothers and CD PROJEKT RED’s The Witcher 3: Wild Hunt.

Both first-time and repeat customers were on the rise for Wayfair in the first quarter, suggesting the company is doing what it takes to grow into a powerful player in e-commerce.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.