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DLC Management partners with LOC Card for customer loyalty
Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.
With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.
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IBM, Facebook team up on super-personalized digital ads
Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.
The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.
