Digital Marketing

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

St. Louis -- Build-A-Bear Workshop said its total revenue fell 5% in the first quarter amid harsh winter weather between Valentine’s Day and Easter in North America.  

The chain’s profit for the quarter, ended March 29, totaled a better-than-expected $8.3 million, compared with from $5.1 million in the year-ago period.

Total revenues were $93.4 million, less than expected, compared to $97.9 million in year-ago period. Revenue was also negatively impacted by fiscal 2014 having a 53rd week, the company said.

Milwaukee – A lot of pure-play e-commerce retailers have interesting origin stories. According to (dubious) legend, eBay started as a way to buy and sell collectible Pez candy dispensers. Aftcra, an online marketplace for American handmade products, has a verifiable tale of its roots fitting its all-American product selection.

Canton, Mass. - In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London. From May 4-5, Dunkin' Donuts is asking its Twitter followers to share who in their life deserves to be treated like royalty.

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.

By Jessica Lee, senior manager of mobile, HelloWorld

Specialty retailer Christopher & Banks has come up with an innovative celebration of women to drive traffic this Mother’s Day.

The retailer will solicit nominations for, and select, Amazing Women to be recognized for their selfless giving and positive impact on the lives of those around them. The first search this year will be launched in celebration of Mother's Day with nominations open through May 10.