Digital Marketing

A look at brands and categories that are growing

I read CSA editor-in-chief Marianne Wilson’s recent “From the Editor’s Desk” column (page 8, March 2015 issue, Chain Store Age) with great interest. Her piece — “The store is back (even though it never left)” — touched on the topic of brick-and-mortar retail expansion and “the relevance of offline retail in an omnichannel world.”

The article got me thinking in more detail about the retail expansion we are seeing in 2015. What brands are growing?

Austin, Texas - Whole Foods Market and Instacart are partnering to make it more convenient to show Mom how much you love her this Mother’s Day. Using the Instacart service, Whole Foods will deliver flowers in as little as one hour across 15 major U.S. metros, along with a selection of other gifts.

Vernon, Calif. -- True Religion Apparel Inc. has opened its first global flagship, at 513 Broadway in downtown Manhattan. The 3,000-sq.-ft. space is the brand’s largest and most digitally-savvy store to date, starting with storefront windows that display a continuous stream of video content. The windows are also able to showcase style statements from shoppers themselves.

Inside the store, digital kiosks and iPads provide product-on-demand by offering the entire True Religion collection through an endless digital aisle.

Chicago – Customers at malls are actively posting via social media, but leaving out information that could help mall-based retailers. According to a new study from location-based social media monitoring firm Geofeedia, 91% of mall-based social posts lack relevant hashtags and/or keywords, and 8% of posts only contain photos or videos.

With the one year anniversary of Walmart’s Saving Catcher app approaching, the executive who led its development is slated to give an update on what’s next for the price comparison app at a May 14 event in Bentonville.

Greg Chandler, senior marketing director of customer engagement at Walmart, is the featured speaker at an upcoming meeting of Doing Business in Bentonville. Chandler is scheduled to speak on the topic of “Walmart mobile retail – how Savings Catcher is changing the way Walmart things about digital retail.”

London - Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket. According to the latest Retail Social Media Benchmark results from eDigitalResearch, since the introduction of the new social media shopping functionality, Amazon has added 700,000 new followers to its U.K. Twitter account in the past six months, bumping them up to second overall, just behind leaders Topshop.

By Mihir Kittur, co-founder and chief innovation officer, Ugam

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

Jared jewelers has launched a digital promotion designed to drive traffic to its stores this Mother’s Day.

The retailer says it is celebrating all moms this Mother's Day with the launch of the "Win One, Give One" Mother's Day Sweepstakes. Fans will have the chance to treat mom and themselves by entering online to win beautiful jewelry and a $100 Jared gift card, from now until May 3.