Digital Marketing

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

Featured items will be offered at a 25% discount.

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

Mountain View, Calif. – Customer experience testing provider UserTesting is launching its free service Peek out of beta. Peek allows anyone to receive free five-minute videos of real people using their website, mobile site, or mobile app.

In roughly four months in beta, Peek achieved 40,000-plus user tests delivered, almost two years’ worth of videos watched, 202,000-plus video views, and more than 8,000 social postings and shares. Retailers including Staples and Wal-Mart have used Peek.

Washington, D.C. - Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.