Digital Marketing

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.

Specialty retailer Christopher & Banks has come up with an innovative celebration of women to drive traffic this Mother’s Day.

The retailer will solicit nominations for, and select, Amazing Women to be recognized for their selfless giving and positive impact on the lives of those around them. The first search this year will be launched in celebration of Mother's Day with nominations open through May 10.

By Jessica Lee, senior manager of mobile, HelloWorld

GameStop uses beacons to put customers in charge of store promotions

Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.

“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center.

New York -- Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VF) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.

The attraction arrived in select North Face locations beginning in March in Chicago, and is now being rolled out to the company’s store in Manhattan. It transports viewers to Yosemite National Park and Moab, Utah, alongside North Face global athletes Cedar Wright and Sam Elias.

San Diego – Consumers are using social media to connect not just with high school classmates and former flames, but with retailers. According to Interactions’ latest Retail Perceptions report, “Social Media: Invest to Impress?”, more than 75% of social media users expect retailers to have a social media presence, and 42% prefer to shop at retailers that connect with them through social media.

Whole Foods Market and Instacart are partnering to make it more convenient to show Mom how much you love her this Mother’s Day.

A look at brands and categories that are growing

I read CSA editor-in-chief Marianne Wilson’s recent “From the Editor’s Desk” column (page 8, March 2015 issue, Chain Store Age) with great interest. Her piece — “The store is back (even though it never left)” — touched on the topic of brick-and-mortar retail expansion and “the relevance of offline retail in an omnichannel world.”

The article got me thinking in more detail about the retail expansion we are seeing in 2015. What brands are growing?