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Net-A-Porter to launch mobile-app-based social network


New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

“The rise of social media and style blogs has shown that women around the world are inspired by each other's style and their closets," said Natalie Massenet, founder and executive chairman. "The Net Set is to mobile in 2015 what was to desktop in 2000."

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