Digital Marketing

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.  

Retail tenants are not only reporting a strong performance for  the year so far, but are also optimistic about the next six months.  

Ralph Lauren Corp. made headlines with its June 7th announcement that it planned to close 50 stores and lay off 1,000 employees as part of a restructuring in response to lower sales.     The announcement  didn't go into specifics about the luxury brand’s plans to correct its course. But some industry insiders speculate that the background of Ralph Lauren CEO  Stefan Larsson, who took the reins of the company in September,  holds the key.   

The IoT-based home shopping landscape is getting a little more crowded.

The design of Starbucks’ flagship in the new Disneytown at Shanghai Disney Resort was inspired by the craft of coffee and the magic of Disney — and the latest in ordering technology.   Located in the entertainment district just outside the main entrance to the theme park,  the store is topped with a specially crafted wind vane that evokes the playfulness of Disney with the iconic Starbucks siren.  

The roster of speakers for the Aug.