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Digital Marketing

  • POPAI, A.R.E. rebrand under new name

    A coordinated rebranding effort has resulted in a new name for retail associations POPAI and A.R.E, which merged last October.   The new, combined group has changed its name to Shop!, a trade association focused on enhancing retail environments and experiences. The name is designed to represent the 2,000-plus global member companies and align with the full industry community they support.  

  • Walgreens saves time and effort spent on digital coupons

    Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way.   Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.  

  • Survey: How to compete against Amazon for holiday sales

    Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season.   According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).  

  • Study: Targeting Hispanics worthwhile for grocery retailers

    Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”  

  • Study: Not all online purchase journeys are the same

    There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.  

  • Analysis: Amazon Dash not yet on fast track

    It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

  • Study: Back-to-school forecast looks sunny

    Many kids are just starting their summer vacations, but back-to-school shopping is well underway.  

  • Survey: So far, so good for 2016

    Retail tenants are not only reporting a strong performance for  the year so far, but are also optimistic about the next six months.  
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