Digital Marketing

Gymboree is launching a colorful new campaign aimed at increasing awareness of a cause near and dear to the heart of its core customers.

The retailer has started a new effort to raise money in Gymboree and Gymboree Outlet stores to fund arts and crafts requests made by teachers on DonorsChoose.org. The goal is to fulfill classroom requests in every county where there is a Gymboree retail location.

JCPenney Co. is launching a back-to-school marketing campaign that covers all the bases of omnichannel retailing.

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

Every Day can be a Holiday

Beijing – Pop star Taylor Swift has selected a Chinese e-commerce partner – and it isn’t Alibaba. Chinese e-commerce platform JD.com will be the first authorized seller of Taylor Swift merchandise in China.

The new JD.com store will be the official online source of Taylor Swift items, including a new fashion line the music superstar designed specifically for the Chinese market.

New York - Harry & David has selected MWW Public Relations to serve as its official public relations agency. To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

Hangzhou, China - Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market. Alibaba and Unilever China are launching a comprehensive strategic partnership focused on areas including rural China penetration, cross-border e-commerce, Big Data-driven advertising, and supply chain optimization.

This agreement builds on a partnership that started five years ago with a single Tmall store. Through this strategic partnership, Alibaba Group and Unilever China will work together to:

In the e-commerce fight between China's Alibaba and JD.com, Taylor Swift has declared a winner.

The pop superstar announced that JD.com will be the official online source of Taylor Swift items in China, including a new fashion line the music superstar designed specifically for the Chinese market. 

Skechers is teaming up with a U.S. toymaker to execute an omnichannel launch of a new line of dolls based on the retailer's most popular character.

The initial launch of the Twinkle Toes line includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes that complement their bright personalities.

Menlo Park, Calif. – Facebook is increasing its buy-in for the high-stakes poker game of social commerce.

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.