Cross-Merchandising

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Irving, Texas – The Michaels Companies Inc. is partnering with trend-driven online DIY marketplace Darby Smart in September to bring select Michaels products to Darby Smart. The partnership will also bring Darby Smart products and community members to Michaels.

Pittsburgh – Dick’s Sporting Goods Inc. is partnering with two top brands to open specialty stores-within-a-store at select Dick’s locations. In a conference call with investors, Dick’s CEO Ed Stack said the retailer will pilot stores-within-a-store from Nike Air Jordan and Polo Sport later this year and next year.

New York -- Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

Kroger will reward loyalty program members with fuel points for purchasing insurance, according to the agreement.

Minneapolis -- Target Corp. is reaching out to fashionistas with a splashly — and digital-savvy — insert in the most important issue of the world’s most influential fashion magazine.

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.