Another online jeweler makes the leap

New York -- Roosevelt Field Mall in Garden City, New York, has nabbed yet another online jewelry company looking to test brick-and-mortar.



BaubleBar, known for its affordable prices and trendy items, recently opened its first permanent physical store at the shopping center. The opening came just weeks after online diamond and fine jewelry brand Blue Nile opened its first retail store at the same mall.



The 1,200-sq.-ft. BaubleBar store features a wall of statement necklaces, along with a hands-on "Builder Bar" where shoppers can create their own jewelry statements. It also boasts a selfie station where shoppers can take photos of their jewelry picks and get social media feedback from friends.