Macy's asks consumers to give back while shopping

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts,on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

Additionally, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national in-store and online beneficiary of “Shop For A Cause.”

“For the last nine years, Macy’s ‘Shop For A Cause’ has offered an easy way for our customers and associates to give back to their communities while enjoying great savings,” said Martine Reardon, Macy’s chief marketing officer. “In addition to supporting thousands of local charities, we are honored to partner with the March of Dimes as our national in-store and online beneficiary, continuing to help make a positive difference in the lives of families nationwide.”

Customers will be invited to give $5 to the March of Dimes at any Macy’s register and receive a savings pass valid for 30% off all-day on regular, sale and clearance merchandise.

In addition to the March of Dimes, more than 4,000 local charities have signed up to participate in the event this year. By giving $5 to their favorite local cause, customers will receive the savings pass to enjoy the special discounts on most regular, sale and clearance purchases.

Customers can also shop online at macys.com on Aug. 29, and purchase a 25% off savings pass to benefit the March of Dimes.

“Year-after-year, Macy’s, their associates and customers continue to show their commitment to mom and baby health by taking part in Shop For A Cause,” said March of Dimes President Dr. Jennifer L. Howse. “The funds raised are critical to help us fund our innovative research into the nation’s number one killer of babies, premature birth. ‘Shop For A Cause’ gives every family an opportunity to save on back-to-school items, but more importantly, help their community and make baby health a national priority.”