Cross-Merchandising

A popular fashion doll franchise is launching exclusively at Walmart stores.

After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.

South Korean beauty fave TonyMoly is laying down U.S. roots. With one store in New York City’s Chinatown, limited product distribution in Urban Outfitters and Sephora and a new website, the brand has opened its second Big Apple location.

Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

Toys"R"Us is supporting the Special Olympics in Los Angeles this year in a new and innovative way.

The retailer is deploying employee volunteers to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys"R"Us has a longstanding commitment to the Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization's efforts to bring the benefit of sports to children and adults of all abilities.

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

Mall operator Simon knows teen girls are a key part of its consumer base, and it is courting them this summer.

Retailers tend to be at their charitable best during key seasonal periods and that’s been the case with Office Depot and back-to-school season for the past 15 years.

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.