Cross-Merchandising

Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

Scottsdale, Ariz. - Cold Stone Creamery is planning to heat up the ice cream market in the Indian subcontinent. The retailer is entering India and Sri Lanka.

Kahala Brands, the parent company of the Cold Stone Creamery brand, is partnering with Tablez Food Company, part of Lulu Group International LLC, to open 40 stores in India and five stores in Sri Lanka during the next five years. The first store will open by the end of the year at the Lulu Mall in Kochi, India.

A unique sponsorship and promotional effort that only a retailer based in Southern California would think of is set to begin August 1.

Petco is the title sponsor of the Unleashed by Petco SurfDog Competition to be held in Imperial Beach just south of San Diego on August 1. It is the 10th time the event has been held and the second year San Diego-based Petco has served as lead sponsor to promote its relatively new 100 store Unleashed by Petco concept which focuses on natural and organic products.

Batavia, Ill. -- Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.

Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.

Chain Store Age recently published a list of the top 10 most-read stories of the first half of 2015, and eight are directly focused on brick-and-mortar stores. This is no great surprise because even as retail and society and general enter a true “Digital Age,” physical stores remain as crucial as they were in the pre-industrial era.

Here are three reasons that brick-and-mortar stores are still a vital part of any retailer’s omnichannel strategy.

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.

A new character line with first-of-its-kind multimedia elements is now available on Build-A-Bear Workshop’s web site and in its 400 stores.

Dick’s Sporting Goods is locating one of its namesake stores next to one of its Field & Stream stores to create an intriguing  90,000-sq.-ft. concept called the All-American Sports Center.