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Cross-Merchandising

  • Pandora mixes old with new in promotional campaign

    Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

    From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

  • Petco appeals to new pet parents with omnichannel campaign

    Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

    Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

  • Use Visual Merchandising Online to Ring Up Profits

    Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.

  • Report: Whole Foods Market considering tattoo parlors in new chain

    Shoppers at Whole Foods Market’s new 365 chain might be able to get a tattoo while they stock up on organic kale smoothies and non-GMO dog food.

    In an interview on Bloomberg TV, Whole Foods CEO Walter Robb says the 365 format is going to try some tactics outside of the traditional supermarket playbook, including setting up tattoo parlors in the stores.

  • Another marketing first for Target

    Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

    The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

  • J.C. Penney targets millennials with new private brand

    One of the major components of J.C. Penney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

  • Kohl’s invites America to celebrate #AllTheGoodStuff

    Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

    The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

  • PetSmart launches protein bar for dogs

    PetSmart has become the first pet retailer to ink a deal with the founder of one of the newest and most exciting innovations for dogs: meal replacement bars.

    The specialty pet store announced it will carry TurboPUP portable meal bars for dogs in more than 900 PetSmart stores across the U.S. and Canada this year. Last week the founder of TurboPUP bars appeared on ABC’s Shark Tank with the news of her exclusive, national retail deal with the retailer. 

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