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Co-Marketing

  • Kroger promises Spanish version ultimate foodie event

    For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.
     

  • Staples puts stores to work with new test

    Staples is looking to connect with a key customer segment and improve the productivity of its selling space with a new pilot program involving shared workspace provider Workbar.

  • J.C. Penney taps athletic wear trend with new line

    J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

    Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

  • Uniqlo looking to ‘Master’ sportswear retail

    When the Masters golf tournament gets underway next week one of the sport’s highest profile players will be sporting apparel co-created with Uniqlo.

    The global fast fashion retailer teamed up with Australian golf Adam Scott to develop and help promote a line of affordable sportswear including pants and shirts. Scott won the Masters in 2014 and is heading into the high profile tournament scheduled for April 7-10 among the favorites.

  • Ikea partners with fashion designers on new collections

    Ikea has formed an unprecedented partnership with fashion designers to launch new limited edition collections in Canada.

    Between April and September, Ikea will be launching three new collections created in collaboration with fashion designers from across Europe. The move marks the first time that Ikea has teamed up with fashion designers to create collections that respond directly to current trends and fuse various influences to give customers cutting-edge design at affordable prices.

  • Ikea partners with fashion designers to launch collections

    Ikea has formed an unprecedented partnership with fashion designers to launch new limited edition collections in Canada.

    Between April and September, Ikea will be launching three new collections created in collaboration with fashion designers from across Europe. The move marks the first time that Ikea has teamed up with fashion designers to create collections that respond directly to current trends and fuse various influences to give customers cutting-edge design at affordable prices.

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Overstock partnership to offer exclusive merchandise

    Overstock.com is partnering with fashion company Andrew Charles on an exclusive line of home goods and fine jewelry.

    “We are excited to announce this exclusive partnership, and to offer our customers these original products,” said Overstock.com President Stormy Simon. “Andrew Charles is a beautiful line, and we are looking forward to adding it to our designer collection.”

  • 365 by Whole Foods Market’s first partner doesn’t eat meat

    Whole Foods Market has chosen a fast-casual vegan eatery as the first partner in its “Friends of 365” program to allow like-minded, innovative businesses to establish their own independent retail spaces in 365 by Whole Foods Market stores.

    The retailer announced that by Chloe will be part of the first 365 location, which is scheduled to open in late May in the Silver Lake neighborhood of Los Angeles. It will be the plant-based vegan brand’s first location outside of New York City.

  • PetSmart helps Major League Baseball go to the dogs

    Phoenix-based PetSmart and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark in America.

    The retailer worked with the team on new PetSmart Patio, PetSmart Park and the Dog Days of Summer program, where dog-loving fans can bring their dogs to all 13 Sunday Diamondbacks home games in the 2016 season (the first game will be on April 10 vs. the Chicago Cubs).

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