Kroger promises Spanish version ultimate foodie event

For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.



Kroger said its family of stores will take customers on a gourmet journey to taste the exquisite flavors of Spain during a two week event that begins April 6. The company said its team of food explorers traveled the regions of Spain, and collaborated with local producers and chefs, searching for authentic, yet easy to prepare meal ideas and beverages. The Taste of Spain themed event is designed to promote discovery of new ingredients, flavors and preparation methods such as seasoned chorizo, smoked paprika garlicky shrimp, freshly harvested extra virgin olive oil, saffron-flavored paella and smooth, fruity Chardonnay from Navarro. Described as the ultimate foodie event, there will be free samples, recipe ideas, new food products and in store events that bring a taste of the Spanish culture to Kroger stores across the country.



"Savor World Flavor events introduce our customers to new dinner solutions from flavorful regions of the world without leaving their hometown store," said Mike Donnelly, Kroger’s executive VP of merchandising. "The Spanish cuisine is ideal for special occasions or everyday meals, and we are helping our customers recreate those colorful flavors in their own homes."



The event will also serve as a platform for Kroger to introduce internationally inspired products under its exclusive brand HemisFares, which debuted last fall. Hemisfares feature best-of-the-world foods procured directly from their food-rich regions of the world. For example, the Spain themed event will include dry-cured jamón Ibérico de Bellota, rich and creamy spicy paprika aioli, and olive oil from the La Mancha region of Spain.



To give the event a digital flavor, Kroger said it will host a national Twitter party that begins at 10 p.m. EST on Monday, April 11, for customers to learn more about Spanish cuisine and engage with an internationally known chef and culinary expert.



Kroger began the Savor World Flavor campaign in 2014 with a Mexican themed event followed by an Italian themed event last fall.