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Ikea partners with fashion designers to launch collections


Ikea has formed an unprecedented partnership with fashion designers to launch new limited edition collections in Canada.

Between April and September, Ikea will be launching three new collections created in collaboration with fashion designers from across Europe. The move marks the first time that Ikea has teamed up with fashion designers to create collections that respond directly to current trends and fuse various influences to give customers cutting-edge design at affordable prices.

"Ikea's emphasis has always been on good, functional, practical design at affordable prices for the many," explains Lucy Frechette, PR manager for Ikea Canada. "The Limited Edition Collections allow us to explore the unknown, try new things with fashion experts bringing excitement to homes."

A new collection will be launched each month starting in April when menswear designer Katie Eary releases GILTIG, featuring eclectic soft furnishings and dinnerware with fish, cat and eyeball prints at the forefront of the design aesthetic. June will see the launch of GLÖDANDE, the collaboration with Walter Van Beirendonck, which uses the designer's playfulness in assorted fabrics and ceramics. The final collection, SVÄRTAN, created in partnership with Martin Bergstrom, will launch in September and focuses on merging modern Indian and Swedish design, resulting in a collection of products made only from white, black and shades of grey.

"We can learn a lot from how fashion designers work with colors, prints, patterns and shapes. They constantly have to re-invent themselves and what they do – and are used to working in the forefront of pattern and colour development," says Henrik Most, creative leader, IKEA of Sweden.

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