Co-Marketing

The contingent of athletes representing Canada at this summer’s Olympic games in Brazil will be feeling strong and confident during the opening ceremonies thanks to a new design deal announced by Hudson’s Bay Company.

Hudson's Bay, Canada's iconic retailer, announced that Dean and Dan Caten, Dsquared2 will design the outfit for Team Canada for the Opening Ceremonies at the upcoming 2016 Olympic and Paralympic Games in Rio.

Walmart and three of the nation’s largest bottled water suppliers are coming to the aid of Flint, Michigan, residents who lack access to safe drinking water after the municipal water supply became tainted with lead.

Walmart, Coca-Cola, Nestlé and PepsiCo are sending 176 truckloads of water to Flint – roughly 6.5 million bottles – which is an amount estimated to meet the daily needs of more than 10,000 children for the rest of the year.

Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

Dillard’s Inc. is giving more than $850,000 to local Chapters of Ronald McDonald House Charities after selling its exclusive Southern Living Christmas Cookbook.

For the eighth time, Dillard’s offered a special custom edition of the Southern Living Christmas Cookbook to benefit RMHC. This exclusive, 288-page hardbound cookbook is filled with fabulous holiday recipes, color photos, menus, decorating tips and entertaining ideas.

Target Corp.’s newest partner is a cycling studio chain knows for its high-intensity (and pricey) workouts and devoted, cult-like following.

The retailer has teamed up with SoulCycle to launch a 10-city tour that will offer special three-day weekend events in select markets with complimentary classes taught by certified SoulCycle instructors.

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.