Co-Marketing

Target Corp.’s latest limited-edition collaboration, with the Finnish brand Marimekko, was not a bust, but it also didn’t spark the excitement and shopping frenzy that marked the launch of the retailer’s previous exclusive collections — particularly its past partnerships with Missoni and Lily Putlizer.

In a first, Tiffany & Co. will sell its jewelry online, on a site other than its own.

Tiffany has entered into a limited collaboration with online retailer Net-A-Porter to make select Tiffany items available for purchase on the global fashion site.

“With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.

For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.
 

Staples is looking to connect with a key customer segment and improve the productivity of its selling space with a new pilot program involving shared workspace provider Workbar.

J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

Ikea has formed an unprecedented partnership with fashion designers to launch new limited edition collections in Canada.

Between April and September, Ikea will be launching three new collections created in collaboration with fashion designers from across Europe. The move marks the first time that Ikea has teamed up with fashion designers to create collections that respond directly to current trends and fuse various influences to give customers cutting-edge design at affordable prices.