365 by Whole Foods Market’s first partner doesn’t eat meat

Whole Foods Market has chosen a fast-casual vegan eatery as the first partner in its “Friends of 365” program to allow like-minded, innovative businesses to establish their own independent retail spaces in 365 by Whole Foods Market stores.



The retailer announced that by Chloe will be part of the first 365 location, which is scheduled to open in late May in the Silver Lake neighborhood of Los Angeles. It will be the plant-based vegan brand’s first location outside of New York City.



“by Chloe truly embodies what we look for in partners – innovative businesses that align with our core values and introduce our customers to new food products and up and coming brands,” said Jeff Turnas, president of 365 by Whole Foods Market.



by Chloe will be located in a dedicated space adjacent to the fresh produce section in the Silver Lake store, and will feature its own dine-in area (items can also be ordered to go). It will offer a core menu reflective of the brand’s New York City flagship, accented with seasonal LA-influenced Market Specials.



by Chloe opened its flagship location in the heart of Manhattan’s West Village in July 2015. The plant-based, vegan restaurant is a partnership between chef Chloe Coscarelli and ESquared Hospitality’s creative director Samantha Wasser.

For a taste of what visitors to by Chloe can expect when 365 opens, click here.