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Co-Marketing

  • Publix pledges $4 million to Habitat for Humanity

    After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

    The $4 million donation, announced Monday, will go to more than 80 different Habitat for Humanity affiliates in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.

  • Lucky Brand rock revival set for 2016

    A strong roster of rock icons is coming to Lucky Brand stores and wholesale customers thanks to a licensing deal with Epic Rights.

    Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and CBGB.  The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online beginning in spring 2016.

  • CBL putting out welcome mat for kids with interactive play areas

    CBL is giving shoppers with kids a fun reason to visit its centers.

    CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.

  • Sports Authority asks customers to get fit and reap the (retail) rewards

    The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

    The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

  • The Container Store contest challenges students to get creative

    The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

    The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

  • Shoppers who work on their fitness get rewards at Sports Authority

    The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

    The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

  • London is calling shoppers to Kohl's

    Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

    The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

  • Report: Florida Walmart stores to serve up fast-food formats

    Bentonville, Ark. – Five Walmart stores in central Florida are reportedly getting ready to serve the needs of hungry customers.

  • JCP and Strahan make Giant menswear move

    A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

    The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

  • American Girl targets tweens and their parents

    American Girl is targeting tween girls and their parents via a new partnership with a bestselling author and pediatrician.

    The retailer is teaming up once again with Dr. Cara Natterson on a new go-to guide for moms and daughters. The new three-book set, "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms," according to American Girl, provides the tools to get the conversation going on topics most top-of-mind for growing girls: from body basics, hygiene and healthy habits to friends, social media, clothing and more.

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