Co-Marketing

Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.  

Uniqlo is in the final stages of an extensive makeover of its first-ever store in New York City.      Located in Manhattan’s Soho neighborhood, the 10-year-old, 36,000-sq.-ft. store is being redone to the theme of "a new Tokyo in Soho." Scheduled to unveil its new look on Sept. 2, the store was the chain’s first global flagship. Hiroshi Taki, Uniqlo U.S.A. CEO, described it as “an important milestone in the company's plans to expand internationally.”  

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

Ulta Beauty is expanding its popular Ultamate Rewards loyalty program.   The retailer is partnering with  Alliance Data Systems Corp. Alliance will develop and manage the Ultamate Rewards Credit Card, which is designed to enhance the benefits of the chain’s loyalty program.   Alliance will provide private-label and co-branded credit card services for Ulta, the largest beauty retailer in the United States, operating 886 stores nationwide.  

Amazon Prime has added yet another item to its growing lineup of membership benefits: discounts on student loans.   The online giant is teaming up with Wells Fargo to offer Amazon Prime Student members a discount on private student loans that are taken out through Wells Fargo Educational Financial Services, the largest private student lender among U.S. commercial banks. (Membership in Amazon Prime Student costs $49 a year, which is half the price of a regular Amazon Prime membership.)  

Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

Adidas is doubling down on its relationship with Kanye West, the outspoken entertainer who doubles as a fashion designer.    The German sportswear giant and West are expanding their very successful Yeezy brand via a new partnership called adidas + Kanye West. The Yeezy-branded collection will consist of footwear, apparel and accessories for all genders that will work across street and sport.    

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.