J.C. Penney taps athletic wear trend with new line

J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is nowavailable in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

“From working out to hanging out, Tapout offers a stylish collection of performance sportswear that’s versatile enough to wear in and out of the gym,” said James Starke, senior vice president of men’s apparel at JCPenney. “Tapout has a strong fan base and JCPenney is excited to add this brand to our great assortment of high quality activewear for young men.”

The Tapout performance apparel collection for men at J.C. Penney includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new, contemporary branding. Prices range from $12.99 for graphic tees to $32.99 for compression shorts. The line ensures comfort and performance with the use of stretch and moisture-managing fabrics that allow optimal function. The Tapout women’s line will boast similar performance features, offering sports bras, tank tops, tees, shorts and capris.

A fully integrated marketing program will support the launch of Tapout. As the official fitness and training partner of WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. WWE Superstars and Divas wear Tapout apparel during their fitness and training activities and WWE Superstar John Cena (picture above) serves as a Tapout brand ambassador.

“Fitness is my life, and it is important for me to use the high quality and comfortable performance apparel that Tapout offers,” said John Cena. “The Tapout brand stands for motivation, discipline and determination, three core values that are key to my active lifestyle.”