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Tiffany aligns with fashion site to sell more jewelry

4/15/2016

In a first, Tiffany & Co. will sell its jewelry online, on a site other than its own.


Tiffany has entered into a limited collaboration with online retailer Net-A-Porter to make select Tiffany items available for purchase on the global fashion site.


“With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.


Tiffany, which has been in business for 179 years, currently has an ecommerce presence in 13 countries. The online Net-A-Porter, 15 years old, has a following in over 170 countries.


The collaboration will go live on April 27, with select items from the jeweler’s flagship Tiffany T collection.


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