Cause Marketing/ Community Programs

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Food Lion is celebrating the anniversary of its hunger relief program by donating more than 1 million meals.

In year 1 of the Food Lion Feeds program, the grocer donated more than 62 million meals and is on target to meet its commitment to donate 500 million meals throughout its 10-state operating area by the end of 2020.

Best Buy is inspiring young people across the country to consider technology careers with summer camp sessions called the Geek Squad Academy.

This grassroots tech experience inspires underserved teens to consider technology careers and help address the nation’s widely anticipated professional labor shortage.

Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Kohl’s is stepping up again to make summer activities free for families this summer through a partnership with Summerfest.

The partnership will offer educational, fun and creative activities for children of all ages and their families, as well as the opportunity for patrons to gain free admission to the Summerfest festival.

Staples is empowering students to "Make Innovation Happen” with a new program that promotes research, collaboration and entrepreneurial thinking.

The retailer's Designed by Students program will allow students from two middle schools, MS88 in Brooklyn, N.Y., and Ron Clark Academy in Atlanta, Ga., to participate in a curriculum to foster creative thinking and teach students about designing innovative products. The program provides an original, educational experience to students. Staples is donating $50,000 to both schools as part of the program.

Kohl’s is joining Walmart and other retailers in stepping up to help with flood relief efforts in Texas and Oklahoma.

Kohl’s has announced it will be donating $100,000 to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas. In addition to a financial contribution, Kohl’s encourages its associates to volunteer in support of cleanup efforts through its Associates in Action volunteer program.