Cause Marketing/ Community Programs

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

Toys“R”Us is launching an innovative social media campaign to raise money for one of the retailer’s most popular causes.

The retailer is hosting its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer.

Kohl’s is backing up its commitment to families by sponsoring a museum promotion called Thank You Thursday in Milwaukee.

The retailer will be offering free general admission to the Museum Public Museum on the first Thursday of every month. Kohl’s Thank You Thursday marks the first time ever free general admission has been regularly provided to the public and will kick off on June 4.

As Texas deals with the aftermath of tragic flooding, Walmart is trying to make a difference in the state where it has its largest presence.

The Walmart Foundation has announced donations totaling $500,000 to organizations helping with relief efforts for those affected by the floods in Texas and Oklahoma.

The Walmart Foundation is investing in job training efforts in Florida by giving more than $1 million in grants to 21 nonprofits across the state.

"Through these grants, more than 20 deserving nonprofit organizations will be able to continue funding vital local programs across the state,” said Senate President Andy Gardiner. “Thanks to Walmart and the Walmart Foundation for recognizing the impact these programs have on so many lives. We appreciate their continued investment in communities throughout Florida."

The Kroger Co. is teaming up with the USO on a new customer engagement campaign to raise money for military veterans and their families.

Customers and associates of Kroger Co. stores (including Ralph's, Food 4 Less and other divisions) will be able to show their support through July 21 by donating their spare change in specially-marked coin boxes at the check stands in all Ralphs supermarkets. One-hundred percent of all donations will go to the USO. But new this year is a digital marketing element in which veterans tell their stories on honoringourheroes.com.

Atlanta - The Home Depot Inc. will host its third annual Hurricane Preparedness Workshops on May 30. The one-day event, held in nearly 700 stores from the Gulf Coast to New England, will help prepare residents in storm-prone regions ahead of hurricane season, which begins June 1.

The free workshops will be held 10-11:30 a.m. local time and cover storm readiness topics including understanding hurricane alerts and categories, creating a storm survival kit, choosing a generator, weathering a hurricane safely and repairing a home after a storm has passed.

With hurricane season fast approaching, the Home Depot wants to encourage residents to shop its stores for storm-related gear by hosting nearly 700 storm workshops on May 30 from Texas to Maine.