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Cause Marketing/ Community Programs

  • Skechers puts its best foot forward for Nepal

    Skechers USA Inc. is making a big donation to support children affected by the earthquake in Nepal.

    The company says it will give more than 62,000 pairs of new shoes to children in that nation. The company has distributed 11 million pairs of shoes to children in need worldwide since its BOBS charitable program launched in 2011.

  • Survey: American consumers like giving at the register

    Austin, Texas – Americans are known for their generosity, and that stereotype holds true when they go shopping. A new survey of 3,030 U.S. consumers across all ages by social responsibility firm Good Scout, “Change at the Checkout,” shows that 71% of respondents have donated to charity at the register.

    Consumers surveyed listed “charity brand recognition” as the number one reason they feel compelled to give to charity at the register. The second leading reason is personal connection to the cause.

  • REI now powered by 100% renewable energy

    Seattle -- REI has met its commitment to be powered by 100% renewable energy through energy efficiency, solar generation, long-term renewable energy contracts, and renewable energy certificates (RECs). That’s just one of the findings in the outdoor retailer’s 2014 Stewardship Report.

  • A shower of appreciation from Babies"R"Us

    Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

    Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

  • Whole Foods retools its recycling program

    Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

    The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.

  • Macy's seeks charities for annual campaign

    Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

    The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

  • Toys“R”Us raises $4.6 million for kids at N.Y. gala

    Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

    Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

  • Macy’s omnichannel promotion honors veterans

    New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

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