Cause Marketing/ Community Programs

Macy’s is out to prove that bigger is better again this July 4 by sponsoring a fireworks display so massive that barges positioned at two locations on the East River in Manhattan are required to launch 40,000 shells.

The 39th annual pyrotechnic extravaganza is scheduled to last 25 minutes and be seen live by an estimated three million people from viewable locations along the shorelines of Manhattan, Queens and Brooklyn.

One of Macy’s most glittering promotional events will be back this Fourth of July, and it will be bigger and bolder than ever.

Macy’s and New York City Mayor Bill de Blasio announced this week that Macy’s will once again sponsor the nation’s largest Independence Day pyrotechnic display. This year Macy's is expanding the event to two locations. The show will begin at approximately 9:20 p.m. and dazzle the shorelines of Manhattan, Queens and Brooklyn.

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

Walmart is more than doubling the number of veterans it plans to hire by the year 2020.

Bentonville, Ark. -- Walmart announced the next step in its Veterans Welcome Home Commitment by guaranteeing a job offer to any eligible U.S. veteran honorably discharged from active duty since the commitment’s original launch on Memorial Day 2013.

The previous commitment was for veterans within 12 months off active duty. In addition to the Veterans Welcome Home Commitment, Walmart is expanding its 2013 projection of hiring 100,000 veterans by 2018, increasing the projection to 250,000 veterans by the end of 2020.

Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.

The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June. 

A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.

Dollar General is making a difference in the lives of its customers and their communities with another massive donation to literacy programs.

The retailer’s Dollar General Literacy Foundation has awarded more than $5.8 million in grants to support adult, family and summer literacy programs to approximately 720 schools, nonprofits and literacy organizations across the 43 states Dollar General serves.