Marketing Tactics

Los Angeles - StepsAway is expanding the footprint of its mobile in-store deal app with Starwood Retail Partners. The agreement will expand StepsAway’s multi-state footprint, bringing its mobile retail solution to 10 Starwood properties across the US.

San Francisco - For the first time in more than a decade, OpenTable, a provider of online restaurant reservations and part of The Priceline Group, unveiled a rebrand. Core elements of the new OpenTable brand include a reimagined company logo mark and tagline, as well as a fresh and current look and feel of the web and mobile experiences for both diners and restaurants.  

Oak Brook, Ill. – Ace Hardware is trying to make the bleary month of March as colorful as possible for consumers. Ace has launched 31 Days of Color, a month-long omnichannel consumer program featuring daily paint color selections alongside expert design advice and daily giveaways, as well as a nationwide paint makeover sweepstakes.

Every day in March, Ace is unveiling a "Color of the Day" selected from Ace's Clark+Kensington and Valspar paint lines. In addition, Ace’s design experts are providing daily color and design tips.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Denver -- The Running Specialty Group (RSG), a division of The Finish Line, has expanded its presence in the New York City area with the addition of JackRabbit Sports, consisting of four locations. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver as senior VP of brand strategy.

Ace Hardware is taking an omnichannel approach to paint promotions with a new “31 Days of Color” campaign.

The Oak Brook, Ill.-based co-op has launched a customization-focused paint experience that allows customers on acehardware.com, on social media and in-store to be inspired with new paint colors and renovate.

Regional discount retailer Shopko will experience its most dramatic growth in many years later this month when its Hometown stores division takes over locations from the now defunct Alco Stores chain.