Marketing Tactics

Cranberry Township, Pa. -- Teen retailer rue21 announced the opening of its flagship, which is located less than one mile from its corporate office. The 8,000-sq.-ft. store includes apparel and accessories for both girls and guys as well as the chain’s newest and fastest-growing division, rue+ plus sizes. The merchandise mix also features fragrance, beauty and room decor.

Jacksonville, Fla. - Stein Mart is opening 11 new stores this year as part of the company's accelerated store growth that began in 2014. The new stores include the company's March opening of the first-ever San Francisco Bay area location in Cupertino, California, and 10 additional stores opening in the fall.

This is an increase from the company's earlier estimate of 10 new stores for 2015 announced in November. In 2014, Stein Mart opened nine new stores.

Chicago – Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it. According to the 2015 Future of Retail Study from public relations firm Walker Sands, 30% of surveyed consumers said they would shop more online if they were able to try products on virtually.

About half (49%) of survey participants said they are willing to try the Oculus Rift VR headset when it is released in spring 2015, and 32% are interested in purchasing an Oculus Rift headset.

The Center for Retailing Excellence just scored another coup with the addition of Walmart COO Judith McKenna to the agenda for an upcoming conference that already included Walmart CEO Doug McMillon.

The Center, part of the Sam M. Walton College of Business at the University of Arkansas, is scheduled to hold its annual Emerging Trends in Retail conference on June 11 at the Northwest Arkansas Convention Center in Springdale near Walmart’s headquarters in Bentonville headquarters.

Ann Arbor, Mich. – Pizza retailer Domino’s, which recently shortened its name from “Domino’s Pizza,” is reportedly turning to social media to promote the name change and also locate out-of-date signs. According to the Chicago Sun-Times, Domino’s is encouraging consumers to upload photos of signs with the old Domino’s Pizza logo and name to Instagram using the hashtags #LogoInformants and #Sweeps.

Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

Toano, Va. – Despite falling net income, Lumber Liquidators Inc. plans to open 30-35 new stores and remodel 15-20 stores, all in an expanded showroom format, during fiscal 2015. In the fourth quarter of fiscal 2014, the retailer reported net income of $17.3 million, down 17% from $20.8 million in the same quarter the prior year.

Selling, general and administrative (SG&A) expenses $6.5 million, or 9%, to $77.8 million primarily due to higher advertising, depreciation, occupancy and payroll expenses.