Marketing Tactics

Canton, Mass. - Dunkin' Donuts, is recruiting franchisees throughout the state of Louisiana. The company is placing an emphasis on the New Orleans, Baton Rouge, Lake Charles and Lafayette markets.

Currently, there are nine Dunkin' Donuts restaurants in the state.
 

The new owner of Shoes.com is not wasting any time in its quest to compete in a market dominated by Amazon and Foot Locker.

Shoeme, the parent company of OnlineShoes.com and Shoeme.ca, has formally re-launched Shoes.com after buying the website in December with a refreshed design and expanded product offering, now with more than 450 brands.

Modesto, Calif. -- Lucky and Save Mart announced the launch of a rewards program driven by an integrated smartphone platform targeted to fit into the busy lifestyle of today’s shopper.

Named appropriately for each banner, Save Mart shoppers can start using the “Save Smart” program starting March 4 at stores throughout Sacramento, the Central Valley and Reno. “Lucky You” will launch in Bay Area Lucky stores on March 18.

San Francisco - For the first time in more than a decade, OpenTable, a provider of online restaurant reservations and part of The Priceline Group, unveiled a rebrand. Core elements of the new OpenTable brand include a reimagined company logo mark and tagline, as well as a fresh and current look and feel of the web and mobile experiences for both diners and restaurants.  

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Oak Brook, Ill. – Ace Hardware is trying to make the bleary month of March as colorful as possible for consumers. Ace has launched 31 Days of Color, a month-long omnichannel consumer program featuring daily paint color selections alongside expert design advice and daily giveaways, as well as a nationwide paint makeover sweepstakes.

Every day in March, Ace is unveiling a "Color of the Day" selected from Ace's Clark+Kensington and Valspar paint lines. In addition, Ace’s design experts are providing daily color and design tips.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

By Hyaat Chaudhary, CEO, Carbon Media Group

At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.