Marketing Tactics

Lakeland, Fla. -- Publix Super Markets turned in another great quarter, a 7.4% increase in profits and a 6.9% increase in sales in the fourth quarter.

The reported a profit of $453.3 million in the fourth quarter, compared to $422 million in the year ago period. Net sales totaled $7.9 billion; same store sales increased 6.4%.

Orlando, Fla. - Planet Hollywood, is transforming its Orlando flagship location into a four-story star-gazing observatory set to debut in spring 2016. The reimagined “Planet Hollywood Observatory” will overlook the heart of Downtown Disney with a newly-expanded outdoor terrace and bar.

The 2,200 store Bridgestone Retail Operations group is refining its approach to a key supplier relationship with a new deal involving Shell Lubricants Americas.

Beginning Jan. 1, 2016, Bridgestone Retail Operations (BSRO) said Shell would serve as its supplier of choice for automotive lubricants at the company’s more than 2,200 U.S. tire and automotive service centers.

A new e-commerce startup is aiming to shift the paradigm in the world of online shopping with the release of a customizable deal dashboard.   Mytotefish.com offers a dashboard for users to organize their favorite stores (including coupons, sales and shipping deals) in one centralized location.   

New York -- Fitness buffs can shop and also get in a workout at Nike’s new women’s store at Fashion Island, in Newport Beach, California. The 6,000-sq-ft. plus space combines the best of the company’s women’s products with an in-store fitness studio.

The glass- and wood-paneled studio, the first for Nike in a U.S. retail location, features free group or personal fitness training sessions. It also enable customers to try out training and running footwear and apparel.

Las Vegas -- A giant “starburst ” a 14-ft.-diameter structure composed of 911 custom-cut Swarovski crystal spheres that put on a dazzling show at midnight, is the sparkling centerpiece of Las Vegas’ newest retail destination, Grand Bazaar Shops. The starburst, was created for — and towers above—the outdoor center’s new Swarovski store, whose exterior is composed of dozens of large, angular facets designed to make it resemble a cut crystal.

Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

 According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.