Marketing Tactics

When Macy’s officially unveiled its first off-price stores in New York City on Wednesday, the retailer debuted some new features not commonly found in other discount stores.

Cedar Hill, Texas -- Trademark Property Co. announced that it has broken ground on its multi-million dollar renovation of Hillside Village, formerly Uptown Village at Cedar Hill, located in Cedar Hill, Texas.

Build-A-Bear Workshop is embarking on an effort to make its iconic in-store experience more fun than ever for kids of all ages with the opening of a new format at America's largest shopping mall.

Part of a company-wide brand refresh, the reformatted store, located on the first level in the north wing, officially re-opened its doors this morning after a multi-month renovation. The ribbon-cutting ceremony featured special guests from Parents in Community Action, Inc., a private, nonprofit that operates Head Start and Early Head Start programs in Hennepin County, Minn.

Regional supermarket chain Haggen’s acquisition of 146 Albertsons and Safeway stores has been a disaster and the reasons why are detailed in a new lawsuit that heaps blame of the parent company of divested stores.

New York -- Teen fave Nasty Gal is deploying cutting-edge LED technology to show off its on-trend fashions.

The online retailer has opened two brick-and-mortar stores (one in Los Angeles and the other in Santa Monica), and both feature LEDs by Solais Lighting, a division of PowerSecure Lighting and part of PowerSecure International.

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.