Macy's does off-price different in New York City

When Macy’s officially unveiled its first off-price stores in New York City on Wednesday, the retailer debuted some new features not commonly found in other discount stores.

The new Macy's Backstage stores in New York City, ranging in size from 25,000 sq. ft. to 35,000 sq. ft., have been describedas a cross between a department store and an outlet.

The Backstage format is designed to offer an upgraded off-price customer experience, with such amenities as a suite of dressing rooms offering three-way mirrors and mobile check-out stations outside the dressing suites. A dedicated “Center Stage” section will highlight the latest trends, themes and styles.Each store is outfitted with a Sunglass Hut outpost. Both the New Hyde Park and Sheepshead Bay locations will house a fur salon, and the Brooklyn store will feature a cafe.



With its own team of buyers, planners and merchandisers, Macy's Backstage will curate each store’s selection to the fashion styles of the surrounding community. Prices will be discounted 20%-80%, according to Macy’s.



Macy’s Backstage will still offer the wide assortment of products typically found in other off-price stores, including men’s, women’s and children’s apparel, shoes and accessories, housewares, home décor and textiles, toys and tech items. Backstage will also feature an open-sell beauty section featuring premium brands.

Three additional stores are slated to open by year end, including one in New Hyde Park, New York (also on Long Island), on Sept. 19. The remaining two will open in late fall, in the Fordham section of the Bronx, and in Essex Green, New Jersey.

Shoppers can use their Macy's credit card and earn Plenti reward points at all locations.



"As a new business venture for Macy's, we are ecstatic about our debut of Macy's Backstage,” said Vanessa LeFebvre, senior VP/general merchandise manager of Macy's Backstage stores. “It is exhilarating to create an exciting and entertaining destination for the customer who loves to shop, and loves a bargain even more."