GameStop gets into the collectibles business

Online retailer ThinkGeek is teaming up with GameStop on a new concept retail store focused entirely on collectibles.

The first store will open in the Florida Mall in Orlando on Sept. 25.

“The opening of our first brick and mortar store is a significant milestone for the brand and a great example of how the GameStop acquisition is a win for our customers,” said Katy McCarthy, president of ThinkGeek. “While people know us today as an online retailer, the GameStop connection will bring vastly more visibility to the brand and our ever expanding selection of exclusive products.”

Each location has been designed with a modern, bright, open floor plan and will feature a wide assortment of geek-inspired collectibles, gadgets, apparel and other unique licensed products from some of the most admired pop culture brands like STAR WARS, Game of Thrones, Nintendo, Marvel, Minecraft and many others.

“GameStop is committed to delivering a great customer experience in the collectibles market and this store is unlike anything that currently exists today,” said Mike Buskey, executive vice president and president of U.S. stores at GameStop. “We are combining the power of the ThinkGeek brand with the retail expertise of GameStop to deliver a new store concept that will amaze and appeal to a broad range of customers from collectors to pop culture fans.”

ThinkGeek began in 1999 with a group of friends who saw a hole in the marketplace: merchandise that related to and celebrated their geeky passions. Now in its 16th year of business, the brand is known for creating and sharing unique and authentic product experiences that appeal to hardcore collectors and pop culture fandoms.

ThinkGeek and its parent company, Geeknet, were recently acquired by retailer GameStop, which has been expanding its collectibles product line in its stores worldwide.

GameStop Corp.operates more than 6,800 stores across 14 countries.