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NRF offers retailers help with new holiday planning playbook


Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

“NRF is in the business of serving retailers large and small, on and offline, and given the importance of the holiday season to all retailers, we thought it necessary to provide even more resources as it relates to the biggest, and most wonderful time of the year,” said Vicki Cantrell, senior VP of communities and executive director of “The Retail Holiday Playbook offers important lessons learned as well as useful insights from retail leaders. Given that every facet of a retail company, including the e-commerce and digital teams to loss prevention and supply chain side of the house, has a stake in the holiday season, we felt it imperative to offer this unique look at the holidays as it relates to retailers year-round efforts.”

The Playbook highlights some do’s and don’ts for this season, and also serves as a valuable benchmarking tool to understand how leading operators are thinking about key industry challenges.

“NRF asked two questions: what do you plan to do differently for the 2015 holiday season and what do you expect to invest in this year to that end?”

The playbook tees up key areas for retailers to consider at this stage in their holiday planning, including:

• How is consumer use of mobile devices likely to influence holiday sales across touchpoints this year?

• What are new considerations to factor into holiday marketing and promotion budgets for 2015?

• Where should retailers focus to meet customer expectations for fulfillment and customer service?

• How are loss prevention and supply chain executives investing this year to protect inventory, customers, and employees?

Download the Playbook here.

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