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Marketing Tactics

  • Sports Authority begins biggest sale of the year

    Sports Authority is encouraging customers to line up early on Saturday, Sept. 5 for the retailer’s annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

  • Belk omnichannel promo looks like winner

    Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

    Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

  • Starwood rewards mall shoppers

    Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.

    Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.

  • Early look at Macy’s Backstage store

    New York -- Macy’s is set to unveil its new store banner, the off-price Macy’s Backstage, in the Queens borough of New York City and Huntington, New York, on Sept. 2.

    The store offers a no-frills shopping experience, according to the Associated Press, which was given a sneak peek at the new format.

    Click here for the story.

  • Destination Xl sees more room for expansion

    Specialty men’s retailer Destination XL Inc. reported Thursday that it shrank its net loss in the second quarter.

  • Lack of hit books hits Books-A-Million

    Birmingham, Ala. – Books-A-Million needs more best-sellers.

    A lack of hit books hit fiscal results of Books-A-Million Inc. during the second quarter of fiscal 2015. Net loss grew to $5.8 million from $3 million the same quarter a year earlier, with costs and expenses rising or staying flat in the face of slipping revenues.

    Net sales dipped to $107.9 million, from $108.3 million. Same-store sales dropped 0.3%.

  • Own the Moment Hockey Experience, Burlington, Massachusetts

    Bauer Hockey's first-ever physical store is designed to provide the ultimate showcase for the 88-year-old brand and the sport itself, combining expert help, customer service extras and extensive selection.

    The 20,000-sq.-ft. store features an indoor ice rink where customers can try out equipment before they buy it. Some 25 digital screens show visual highlights of the game and add to the excitement of the space. An on-site laboratory offers expert skate sharpening services.
       
    Own the Moment was designed by Toronto-based Perennial Inc.

  • Raley’s to debut new store concept

    West Sacramento, Calif. -- Raley’s Family of Fine Stores is entering the health and wellness space.

    The privately owned supermarket company said it will debut a new, small-format store in the Sacramento, Calif., market in 2017 that focuses on health and wellness.

    The 36,000-sq.-ft. store, being done in partnership with Stafford King Wiese Architects and Armstrong Development Properties, will be designed to be state-of-the art with a focus on the most sustainable features. The store is scheduled to begin construction in mid-2016.

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