Marketing Tactics

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

Salads and fancy pizza will soon be on the menu at a very limited number of Target locations.

San Francisco -- Williams-Sonoma is spicing up its store format.

The retailer’s new store in Ponce City Market, Atlanta, features a direct pass-through to the latest dining venture by famed chef Jonathan Waxman, with the restaurant outfitted by Williams-Sonoma.

An innovative company incubated in the fashion tech lab Macy’s helped launched has struck a deal that will expose its roster of designers to the department store retailers’ mass market audience.

Bellport, N.Y. – Perfumania wants to be sure investors hear about its growth potential. The specialty fragrance and beauty retailer has retained JCIR, a New York City-based investor relations firm, to expand its investor relations and financial community outreach program.

Sports Authority is encouraging customers to line up early on Saturday, Sept. 5 for the retailer’s annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

Nielsen released a list of America’s Most Trusted Brands  that shows distinct trust difference between men and woman. The ist stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands.