Marketing Tactics

Amazon is looking to connects its brand partners to students heading back to college — with a little help from some Gen Z influencers.

Walmart Inc. is dropping a limited-time fashion item inspired by one of its most popular food offerings.

One of the largest players in commercial real estate is debuting its very own retail media network.

Walmart has launched the latest chapter in its fashion — and private label — evolution.

A new survey reveals the factors that will make a shopper buy from a branded app instead of a marketplace app.

Back to school also means back to college, and the start of the fall semester marks a major retail opportunity.

A Philadelphia-based consumer delivery service is expanding its private label brands.

A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories.

Foot Locker has unveiled a new, community-inspired store concept developed in partnership with Nike.

A large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends.