Lowe’s in exclusive partnership with commerce and rewards platform Bilt
Lowe’s Companies Inc. has signed on as the exclusive home improvement partner for Bilt, an AI-based marketplace that lets members earn rewards on housing payments (rent and mortgage) as well as everyday local and travel spending.
Lowe’s is teaming with Bilt to make its products, services and rewards and subscription programs available to Bilt’s network of more than eight million members. Through the partnership, Bilt members can connect to — or create — a MyLowe's Rewards loyalty account and earn 1x Bilt points on eligible Lowe’s purchases. The can also use Bilt Cash, Bilt Points or a linked card to purchase a Lowe's HomeCare+ subscription through Bilt.
In addition, via the Bilt Home Maintenance program, members can subscribe to the Lowe’s HomeCare+ in-home maintenance services plan using Bilt cash, Bilt points or a linked card. This creates a combined subscription plan, an increasingly popular strategy also being pursued by Walmart and Sam’s Club, Instacart and DoorDash, Amazon and Uber Eats, and DoorDash and Lyft. (Lowe's HomeCare+ includes two annual in-home visits from trained Lowe's associates covering up to seven essential home maintenance services.)
On the back end, the partnership is supported by the Bilt Neighborhood OS, a new AI operating system that helps streamline processes such as coordinating membership enrollment, checking service availability at a member's home address and adding HomeCare+ to that account, processing subscription payments with options and pricing based on local service availability, and starting in December matching customers with an existing MyLowe's Rewards account.
"Home improvement is personal, and the best experiences are the ones that make it easier for customers to take care of the place that matters most," said Jen Wilson, Lowe's executive VP and chief marketing officer. "By partnering with Bilt, we can meet customers in a community they already know and love and connect them to Lowe's products, services and rewards in a way that feels simple and seamless. Together, we're helping to make it easier and more rewarding to turn a house into a home."
The companies plan to expand the partnership to expand with a curated Lowe's marketplace within Bilt in early 2027. Other recent collaborations Lowe’s has engaged in include offering members of its MyLowe’s Rewards and MyLowe’s Pro Rewards loyalty programs exclusive concert perks throughout the summer concert season via Live Nation and an ongoing promotional relationship with pro soccer legend Lionel Messi.
[READ MORE: Lowe’s new promo with soccer great includes social, rewards, inflatables]
"With Bilt and Lowe's teaming up, you're not just rewarded for your housing payments, you're rewarded as you turn your house into a home," said Ankur Jain, founder and CEO of Bilt. "Members can use their Bilt Cash and Points for services that care for their homes and earn points on what they buy next. Bilt Neighborhood OS connects it all, giving Lowe's a way to reach members where they live and build a relationship that grows with every project."
Based in Mooresville, N.C., Lowe's Companies Inc. operates more than 1,750 home improvement stores, 540 branches and 120 distribution centers.
