Amazon reveals Black Friday and Cyber Monday deals
Amazon is kicking off Black Friday week Thursday, Nov. 19 and offering seasonal discounts through Monday, Nov. 30 (Cyber Monday).
Throughout that 12-day period, Amazon is providing a special offer called “Today’s Big Deals” that consists of a daily themed deal drop. Deal drops will span categories including toys, tech, fashion, beauty, premium gifts, and stocking stuffers.
For the first time ever, deals will drop twice on both Black Friday (Nov. 27) and Cyber Monday (Nov. 30) at midnight and 8 a.m. PT, with savings up to 60% off. Deal items will include brands such as Theragun, Balsam Hill, Frye & Co., and HydroJug and will be available only while supplies last.
Special offers and discounts Amazon will offer during Black Friday week and Cyber Monday include:
Holiday Shop
The seasonal Amazon Holiday Shop delivers a fully personalized experience—surfacing gift recommendations based on customers' shopping history, preferences, and family needs. The shop also features top 100 lists, curated gift guides, the annual top 100+ toys list and Holiday Kids Gift Book, as well as a newly launched FAO Schwarz selection.
The Holiday Shop will also feature 35% off select ornaments and holiday tabletop from Lenox; up to 30% off select holiday cards, gift wrap, and ornaments from Hallmark; wrapping materials starting at $6; and hosting gifts starting at $12. Holiday hosting items from the Amazon Basics private label assortment—including bakeware, kitchen gadgets and cleanup products—will start at $4.
In addition, select creators will offer curated holiday assortments via their Amazon storefronts.
‘Shop the Game’
Prime Video will broadcast live sports throughout the week, starting on Wednesday, Nov. 25 with the presentation of its first-ever NCAA basketball game, followed by another 15 hours of live sports coverage starting on Black Friday with no subscription or Prime membership required. Amazon will offer game day with deals on officially licensed sports apparel and fan gear and during broadcasts, fans can watch and shop simultaneously with the enhanced "Shop the Game" experience. They can press "up" on the remote or open the Amazon Shopping app and search "shop the game" to find deals featured in the broadcasts and official NFL, NBA, and NCAA merchandise.
Alexa for Shopping
Customers can use the Alexa for Shopping feature on the Amazon site and app to watch for deals and price drops on things they're shopping for. With the auto-buy feature, it can complete the purchase for customers when a price hits a preset level. Price History" on any product page, or ask Alexa for Shopping, to see up to 365 days of pricing insights. Customers can also ask Alexa for Shopping to update them when a brand releases something new and build holiday wish lists and registries.
Other features of Amazon’s Black Friday week and Cyber Monday sale include:
- Available only on Black Friday and Cyber Monday, a talking pets feature on Amazon’s personalized gift cards lets customer upload a photo of their pet and have it deliver a holiday greeting.
- Free same-day delivery on Prime orders over $25, with eligible perishable items carrying Amazon's Freshness Guarantee badge.
- For a limited time, Prime members can save on their first grocery order with up to $5 off select perishable groceries sold by Amazon.com and free same-day delivery on their first three perishable grocery orders—no minimum required.
- Prime members can save up to 75% on a selection of new and popular titles to rent or buy, and all Amazon customers have access to up to 75% off select subscriptions and bundles.
- Eligible Prime members who buy or lease a new car on Amazon Autos get a $1,500 Amazon.com gift card.
- On Tuesday, Nov. 24 only, Prime for Young Adults members can unlock exclusive 20% cash back on a curated selection of trending products across beauty, apparel, electronics, and more while supplies last. It can be combined with eligible Black Friday Week and Cyber Monday deals for deeper savings.
Amazon follows up successful Prime Big Deal Days
Amazon recently hosted its second annual Holiday Beauty Event, which followed its fourth annual Prime Big Deal Days digital commerce blockbuster. Prime Big Deal Days serves as Amazon’s official holiday sales kickoff (although the summer Prime Day promotion always includes some early holiday deals), and this year.
The retailer is also currently running its annual Haul-i-days early holiday sales event of the 2026 holiday season on its Amazon Haul bargain-priced online storefront and app, and offers a discounted $25 Thanksgiving meal day through Thanksgiving Day Nov. 26.
[READ MORE: Amazon Thanksgiving meal deal cheaper than Walmart's — with a perk and a catch]
Based on results of Prime Big Deal Days, Amazon is off to a promising start for the holiday season. Data from both Numerator and Adobe indicates that spending rose in the vicinity of 9% year over year during the promotion, with household spending nearly doubling compared to an average Tuesday and Wednesday.
In addition, only one-in-five surveyed Prime Big Deal Days participants said they performed holiday shopping, suggesting Amazon still has a lot of seasonal demand to fill.
"Customers count on Amazon for low prices and great selection every day, not just during the holidays," said Doug Herrington, CEO of Worldwide Amazon Stores. "This Black Friday week and Cyber Monday, we're taking that even further with thousands of deals on the most-loved gifts with new themed deals dropping every day. Plus, Alexa for Shopping acts as a personal holiday shopping expert—creating lists, tracking prices, setting deal alerts, and doing the deal hunting—making it easier than ever to find great gifts at great prices."
See sample Black Friday week and Cyber Monday deals here.
