eBay expands ‘magical listing’ AI capabilities with photo listings
eBay is leveraging artificial intelligence to let sellers generate ready-to-review product listings using photos.
eBay is now enabling sellers in Australia, France, Germany, Italy, the U.K. and the U.S. to take photos of an item they want to sell, and the online retailer automatically identifies it and fills in the listing details. The seller then reviews the draft and publishes it.
Nothing will go live without seller approval. Sellers can review the pre-filled information, make any edits they choose, and decide exactly when an item is ready to list.
According to eBay, more than 10 million unique sellers have used its AI features to date, creating more than 800,000 new listings every day. The retailer has been streamlining mobile listings with “magical” AI technology based on generative AI sine 2023. In the first version of the tool, a seller could add in a title and possibly a category for a listing and would then be given the option of using generative AI to fill in the description from there.
Based on positive customer feedback from this first version, eBay created a new image-based listing tool which allowed sellers to take or upload a photo in the eBay app and have generative AI fill in item information details.
In 2025, eBay combined this tool with a mobile-friendly listing flow in an effort to improve the ease, speed, and quality of listing creation for sellers. This simplified listing experience allows sellers to take or upload a product image and use AI to help fill in item specifics.
Where eBay’s previous mobile listing flow started with a text-based search for similar listings within the retailer’s catalog for sellers to edit and customize, this new experience begins with sellers providing photos and a title. It then leverages AI automation, leveraging image match and inference capabilities to suggest product details and suitable categories according to eBay’s guided, task-focused pages. The seller can review and approve content for mobile listings.
In addition, eBay offers a background enhancement tool that enables sellers to remove a background from an existing product listing photo, leaving just the actual item they are selling, and then place that item in a new AI-generated backdrop chosen from a variety of scenes and themes.
[READ MORE: eBay enables AI-based mobile seller photo enhancement]
Founded in 1995 in San Jose, Calif., eBay operates in more than 190 global markets. In 2025, eBay enabled nearly $80 billion of gross merchandise volume.
Editor’s note: In May, GameStop submitted an unsolicited, non-binding proposal to acquire 100% of eBay at $125 per share in 50% cash and 50% stock in a deal valued at $56 billion. The offer was rejected by eBay. Since its offer was rejected, GameStop has raised its stake in eBay to 9.8% (as of Aug. 1). It is the company’s second largest shareholder.
