MARKETING/SOCIAL MEDIA

Retailers in December 2025 focused technology efforts in areas including in-store digital advertising, frictionless shopping, and RFID inventory tracking.

Shopify is entering a new partnership to deliver complete, AI-enabled visibility of the entire digital customer experience journey to retailers on its platform.

TikTok has reportedly taken a big step closer to ensuring its long-term operation in the U.S.

A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming platform also favored by young adult consumers.

A leading golf equipment, apparel and accessories retailer has added to its C-suite.

The Kroger Co. is building upon its in-store digital advertising capability in a new category.

The "it" product of this holiday season is the current peak in a bigger wave of consumer interest in popular collectible products.

A leading sports merchandise brand is partnering with an e-commerce platform to help ensure online shoppers see content and promotions that matter to them.