Poshmark connects resale buyers and sellers via livestream
Poshmark is leveraging its livestream shopping solution to enable customer-to-customer resale transactions.
The online resale site is launching Posh Party Live, a real-time shopping event that allows buyers and sellers to sell, shop, and share curated merchandise via livestream. Poshmark first rolled out Posh Shows, a livestream shopping solution designed for fashion resale in the U.S. and Canada, in April 2023
Each Posh Party Live event is merchandised to a unique theme, such as summer neutrals and luxury goods. The offering allows buyers to search and shop everything related to the party theme, including listings, live Posh Shows broadcasts, and brands. The interactive Posh Party Live feed displays current, relevant auctions to shoppers.
Meanwhile, any Poshmark sellers can use Posh Party Live to to connect with customers, expand merchandise visibility and liquidity, and build community. Sellers can host their own Posh Show livestream to match the theme, or share an individual closet listing, where it can be featured in the Posh Party Live feed or by another Posh Shows host.
Every Posh Party Live event is led by 10 specifically selected party hosts who curate live shows and listings. Party hosts guide the live event by selecting “Host Picks,” which are displayed prominently, and by hosting live Posh Show broadcasts where they auction trending listings and spotlight other sellers.
They can also select other Posh Shows hosts to be a featured host, which merges the audiences and livestreams of two Shows, aggregating event traffic for sales.
Posh Party live events happen daily at 2 p.m. PT, with more event times to be added in the future. Every Tuesday and Thursday between June 18 and July 25, 2024, select creators will spotlight their favorite listings and shows that reflect trending aesthetics, seasonal styles, and popular brands.
"At Poshmark, we are always looking for ways to make online commerce more social, more connected and more fun, all while driving value for our passionate community of shoppers and sellers," said Manish Chandra, founder and CEO of Poshmark. "With Posh Party Live, we are building the ultimate next-generation live shopping event, where we're merging the excitement and urgency of live Posh Shows with curated picks available from millions of closets across Poshmark – the end result is like a virtual shopping party with your most fashionable friends, providing more ways to make new sales, find new styles, and bolster our culture of sellers helping sellers."