EXCLUSIVE: Here’s what consumers look for in a promotional offerCertain factors make a promotional offer more likely to catch the interest of a shopper. The Super Bowl gets bigger – and retailers respond with techThe Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending. Albertsons pilots ChatGPT ads ahead of Valentine’s Day Albertsons Companies Inc. is the latest retailer to participate in an early test of advertising on a next-gen artificial intelligence platform. Target, Williams-Sonoma test ads in ChatGPT Two well-known retailers are among the first participants in a new advertising pilot program on a next-gen artificial intelligence platform. L.L.Bean hikes up omnichannel customer insights An iconic outdoor lifestyle retailer seeks to obtain a deeper understanding of its shoppers. Giant Eagle digitalizes alcohol cashback A Pittsburgh-based regional food, fuel and pharmacy retailer is streamlining delivery and management of alcohol promotions. Adobe: AI-driven shopping grows less than expected on Super Bowl Sunday Consumer usage of artificial intelligence jumped considerably on the day of the Super Bowl but did not quite reach expectations. When AI agents shop for us, how will loyalty programs keep up? Is the era of "browsing" being replaced by the era of "delegating?" Ulta Beauty unveils influencer team of female athletes The nation’s largest beauty retailer is promoting achievement and empowerment among women and girls with a new influencer initiative. Adobe: AI, social media use by Super Bowl viewers is growing Super Bowl-related consumer behavior is generally trending similarly to last year, with some notable exceptions. First Previous 21 22 23 24 25 Next Last
