Century 21 NYC in TikTok e-commerce partnership
An established, iconic off-price department store retailer has joined a very modern (and controversial) social commerce platform.
Century 21 NYC is building on an existing partnership with livestream shopping app ShopShops to launch on the TikTok Shop U.S. e-commerce storefront in June 2024. The retailer is rolling out a social commerce operation on TikTok even as the short video platform is suing the U.S. government over a recent legislative provision which will require it to divest its American operation or face a ban here if upheld.
With the daily arrival of new products, the Century 21 NYC-ShopShops livestream shopping partnership allows consumers around the world to digitally shop the retailer, as well as ask questions and receivefirst-hand reviews in real time.
ShopShops’ dedicated Century 21 NYC hosts share livestreams on both the ShopShops and Century 21 NYC TikTok accounts. Shoppers will have a chance to purchase discounted designer items from brands that may include but are not limited to Versace, Burberry, Balmain, Bottega Venetta, Dolce & Gabbana, Zegna, ALC, Reformation, Jonathan Simkhai, Rag & Bone, and All Saints. Given Century 21’s constant rotation of products, supplies will be limited.
"We believe in live-stream shopping and see first-hand how we're able to bring the experience of shopping Century 21 online and into the homes of shoppers all over the world," said Liyia Wu, CEO and founder of ShopShops. "By integrating our unique shopping experience with the dynamic platform of TikTok, we are confident that we will bring new and returning consumers to Century 21 NYC and help to highlight the amazing fashion finds that the store has to offer."
“As we recently celebrated our one-year mark of being reopened at our flagship Financial District location in NYC, Century 21 NYC is thrilled to collaborate with ShopShops to embark on this new chapter of e-commerce for our store," said Larry Mentzer, COO, Century 21 NYC. "With over 60 years in the retail industry, we are always seeking innovative ways to connect with our consumers. ShopShops and TikTok shop offer the perfect platform to expand our reach beyond the NYC area, connecting with fashion enthusiasts around the world."
Century 21 NYC is an off-price fashion retailer offering men's, women's and children's apparel, footwear, outerwear and more.