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Gopuff, Tom Brady launch strategic partnership

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Tom Brady Gopuff
Tom Brady and Gopuff will collaborate on new product launches, marketing content and more.

Gopuff is partnering with one of football’s greatest players to help grow the brand.

The delivery company and seven-time Super Bowl champion quarterback Tom Brady, a Gopuff investor, have announced a multi-year partnership which will focus on product development, content creation and more.

“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” said Brady, who played 23 seasons in the NFL and is regarded by many as the greatest quarterback of all-time. “I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”

Through the multi-year partnership, Brady and Gopuff will create new experiences that drive value for customers and fans alike, including:

  • Exclusive product collaborations: Combining Gopuff’s customer insights and Brady’s expertise in the health, wellness and CPG spaces, they will work together to develop new products available exclusively to Gopuff customers.
  • TB’s Health & Wellness category: A new category on the Gopuff app and website curated by Brady will be available in the coming weeks.
  • The Brady Bag: Building on its line of culturally relevant “bag” collections, such as "The Yes Chef Bag" and "The Game 7 Bag," Gopuff will launch its first-ever celebrity tote bag and collection in partnership with Brady.
  • E1 Team Brady: Gopuff will also become the official instant delivery partner of Team Brady’s E1 electric powerboat racing team.
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“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue,” added Yakir Gola, CEO and co-founder of Gopuff. “For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.”

Gopuff operates hundreds of micro-fulfillment centers servicing thousands of U.S. cities, providing speedy delivery (in as little as minutes) of immediate everyday needs, including cleaning and home products, over-the-counter medications, food, beverages and, in some markets, alcohol. In addition to delivering products from partner CPG brands, the company also has a growing private label goods business, most recently rolling out its “Basically Premium” line of food and beverage products.

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