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Best Buy launches exclusive Microsoft AI PC partnership

Best Buy computer checkout
Best Buy offers special services for Microsoft Copilot+.

Best Buy Co. Inc. is now offering a range of services and exclusive models for artificial intelligence-enabled Microsoft Copilot+ PCs.

On Tuesday, June 18, 2024, Microsoft released its new AI-enabled Copilot+ PCs, which the company says are the fastest, most intelligent Windows PCs ever. 

As previously announced, offering more than 40 models, Best Buy has the widest assortment of Copilot+ PCs, and is the exclusive retail partner for about 40% of them. The retailer has Copilot+ devices available from several brands, including Microsoft, Dell, HP, Lenovo and Samsung. Exclusive models in its Copilot+ assortment include the new Surface Pro a Copilot+ PC.

In addition, Best Buy has more than 30,000 specially trained and certified Copilot+ Blue Shirt and Geek Squad tech experts across the country prepared to provide specialized advice and assistance to Copilot+ shoppers and owners.

The trained Best Buy experts will also perform Copilot+ demos at every Best Buy store starting Saturday, June 22. The retailer worked with Microsoft to host in-person events in cities across the country to give its computing experts hands-on training with Copilot+ PCs.

Best Buy is also adding dedicated positions to its computing space in hundreds of stores, including computer experts with special training and advanced certifications.

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Copilot+ shopping resources include a dedicated page on the Best Buy e-commerce site and app, as well as one-on-one virtual access to trained and certified experts via video, voice or chat. 

The retailer’s new video podcast series, "Innovators," includes an episode with James Howell, GM for Windows devices at Microsoft, discussing the inspiration behind the technology and how Copilot+ PCs are expected to change the way computers are used.

Copilot+ purchases are eligible for trade-in purchases. Customers can check their computer’s trade-in value online or at a local Best Buy store.

"AI continues to be a major driver in tech innovation, and this new category of powerful devices will change how our customers think about and use their computers," Jason Bonfig, senior executive VP of customer offerings and fulfillment at Best Buy, said when the exclusive arrangement with Microsoft was initially announced. "We worked closely with Microsoft on what we know our customers are looking for in their devices, and our teams are prepared to bring this new tech to life online and in stores like never before."

Based in Minneapolis, Best Buy Co. Inc. operates more than 1,000 retail stores in North America.

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