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Omnichannel growth in focus at American Apparel
American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.
The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.
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Paris inspires Michaels omnichannel contest
Irving, Texas – Paris has inspired great works of art, film and literature, and now the City of Light is inspiring an omnichannel contest at The Michaels Companies Inc. The specialty arts and crafts retailer is preparing for “Springtime in Paris,” a contest where customers will create Parisian-inspired art, or a floral, baking or paper craft project, take a photo and upload it or share on social media.

